61% of consumers are comfortable with companies using relevant personal information transparently and beneficially — up from 52% in 2020.

Source
Salesforce

Year
2022

Topic(s)
Salesforce

Statistic Info

When your business is thoughtfully collecting customer data and delivering amazing results, you start to build trust with your clients. About half of customers feel comfortable sharing relevant personal information with companies. An increase in trust increases your customer engagement and retention.

Author: Salesforce