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FEATURED CASE STUDY
Using Whatsapp and Twilio to Increase Adoption of Covid-19 Vaccines for All Americans
Throughout the COVID-19 pandemic, the CDC served as a critical source for information about prevention and vaccination and has been instrumental in developing and distributing guidance on how to best protect yourself and others from Covid-19. In addition, the CDC has worked with state and local health departments to ensure that they have the resources they need to respond effectively to the Pandemic. As a result of the CDC’s efforts, the United States has been better equipped to weather the Pandemic than many other countries.
COVID-19 vaccines were approved and announced in late 2020, and released to the general public in February 2021. While the CDC had partnered with the United States Digital Service and Maximus to build a SMS communications solution to share accurate vaccine information, the Spanish-speaking community was getting vaccinated at a lower rate than other communities.
VPS joined the project to better inform the Spanish-speaking community about the COVID-19 vaccine through building a WhatsApp solution that is scalable, interactive, and always up to date. This app succeeded in reaching more Americans and increasing the vaccination rate.
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