32% of customers will walk away from a brand they love after a single bad experience.

Source
PWC

Year
2020

Topic(s)
Twilio

Statistic Info

Because of this statistic, it is vital that you use a platform that creates a seamless customer journey. One bad experience tends to lose a customer so you want to try and prohibit that from happening at all costs. Using a program like Twilio allows you to have multiple channels all in one place so everything is organized and the brand messaging is clear and consistent.

Author: PWC