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The average app loses 95% of users after 90 days

Source
Quettra

Year
2015

Topic(s)
Performance Testing

Statistic Info

Only some of the best apps in the Google Play Store retain meaningful traffic. It’s very common for apps to lose most of their userbase after 90 days.

Author: Quettra

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Only 29% of mobile developers do exploratory testing

The average app loses 95% of users after 90 days

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The QA budget should be as much as 25% of development

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44% of IT organizations automated half of their testing in 2020

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IT and telecom held over 20% of the software testing market share in 2020.

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65% of testers say they have learned the job by simply doing it.

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The average app loses 95% of users after 90 days

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