Retaining new app users isn’t easy, with more than 75% of users failing to return the day after first use, on average



Statistic Info

User retention is the one common thing that companies struggle with. It’s hard to get someone to come back to your app after the first use. In fact, fewer than 25% of users came back to an app they logged into for the first time. Every app is unique, but businesses are always experimenting with ways they could raise that number and increase their retention.

Author: Appboy