82% say that retention is cheaper than acquisition and that 65% of a company’s business comes from existing customers

Statistic Info

Using tools that improve your customer journey is vital to increase retention. It’s also a way businesses can save money since existing customers cost less than acquiring new ones statistically.

Author: Smallbizgenius

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More 2022 Stats

43% of support teams are now prioritizing increasing workflow efficiency

72% of consumers say relevant content delivered at the right time and place boosts their trust.

32% of respondents say their organizations are failing to properly distribute data-driven customer insights throughout the organization.

60% of executives don’t feel their organization is tailoring their communications well with their current tools.

56% of survey respondents are encouraging greater cross-functional team collaboration over the next 18 months with the explicit aim of improving customer engagement.

88% of businesses say customer engagment is critical to their bottom line.

93% of customers are more likely to remain loyal to companies with excellent support.

44% of businesses say that siloed efforts with no collaboration are one of the biggest impediments to successful customer engagement.

Recent data reveals that 90% of companies report that they are planning to deploy AI by 2022.

95% of customers choose a business that offers help through all the stages of the purchase.